Course Description
BUS214 Disney Corp Bus Communic'ns (3-0-3)

The Disney Corporation Communication course describes how American companies communicate with key audiences, both internal and external to the corporation. Course introduces students to the communication function and how companies reach a variety of publics including customers, investors, employees, media, government agencies, and communities located in the proximity of the corporation. PR: ENG 123 (may be taken concurrently)


Last Updated: 12/27/14 08:03pm ET
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