Course Description
HOT 275(3-0-3)
Marketing, Advertising, Sales for the Hospitality Industry
This course explores the methods by which the individual
hospitality businesses may increase their sales through
development of a complete marketing plan. Emphasis is
placed upon coordination of sales, advertising, public
relations and sales promotion in the marketing mix.
Students (working in groups) are required to produce a
plan as a case study. Also, students are taught how to
market themselves through completion of a resume.
F
