HOT 275(3-0-3)
Marketing, Advertising, Sales for the Hospitality Industry
This course explores the methods by which the individual hospitality businesses may increase their sales through development of a complete marketing plan. Emphasis is placed upon coordination of sales, advertising, public relations and sales promotion in the marketing mix. Students (working in groups) are required to produce a plan as a case study. Also, students are taught how to market themselves through completion of a resume.
F