Course Description
HOT275 Marketing for the Hospitality Profession (3-0-3)

This course concentrates on marketing for the profitability of a hospitality business. A focus of the course is the development, writing, and completion of a marketing plan for an existing business. Areas of marketing that are highlighted are pubilc relations, publicity, advertising, and sales. SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for a hospitality business is covered. Current and emerging trends of electronic media will be introduced and analyzed for their impact in the hospitality profession.


Last Updated: 04/23/14 08:00pm ET
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