This course concentrates on marketing for the profitability of a hospitality business. A focus of the course is the development, writing, and completion of a marketing plan for an existing business. Areas of marketing that are highlighted are pubilc relations, publicity, advertising, and sales. SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for a hospitality business is covered. Current and emerging trends of electronic media will be introduced and analyzed for their impact in the hospitality profession.