HOT 276(3-0-3)
Meetings and Convention Management
This course explores the promotion and advertising of convention and group business meetings to both large and small groups. Topics covered include the wide spectrum of the convention market, needs of guests who are part of the group function, and ways to service groups effectively while on the property. Students will produce a plan for convention booking procedures, showing the proper balance between concepts of convention management and the details of service, which are highly specific to individual hotel and motel properties.
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