HOT 277(3-0-3)
Planning and Development of Tourism
This course examines the travel industry which, broadly defined, represents a $100 billion activity worldwide. The course considers the industry's dimension, approaching the material from the dynamics of the burgeoning tourist business interdisciplinary perspective. It will become clear that an understanding of tourism depends on relating to pertinent developments in economics, business, ecology, government, law, psychology, sociology and even anthropology. The student is introduced to the broad field of travel integrated by individual companies, travel agencies, airlines, hotels, tour services and rental cars. Resort development is also studied.
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