MGT215 Sales and Service (3-0-3)
This course focuses on the development and demonstration of effective sales presentation techniques. Each step in the selling process (the pre-approach, the approach and presentation, the closing and follow-up) will be analyzed, discussed, and applied. Managing the customer relationship is a central theme of the course. Additional topics include the importance of customer service, understanding consumer behavior, techniques for handling difficult customers, and developing and maintaining long-term relationships with profitable customers.