Course Description
MGT230 Strategic Management (3-0-3)

This strategic management course covers mission, goal, strategy formulation, strategy implementation and strategy evaluation. Various strategic techniques are introduced including industry analysis, analysis of the competitive environment, key success factors, strategic scenario analysis and SWOT analysis. Additional topics covered include strategic thinking, competitive advantage, vertical and horizontal integration, and planning horizon in a global environment. PR: MGT 135


Last Updated: 07/27/14 09:05pm ET
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