Course Description
MGT242 Entrepreneurship (3-0-3)

This course gives students a comprehensive overview of the management of small and entrepreneurial ventures. Topics covered include pursuing franchising and existing business opportunities, creating a business plan, exploring target markets, developing the right marketing mix, pricing and credit strategies, selling, and effective customer service. In addition, the course also reviews understanding and managing start-up, fixed and variable costs, managing risk, operating for success, location, facilities and layout, human resources and management, leadership, and ethical practices. PR/CR: MGT 123


Last Updated: 10/21/14 08:05pm ET
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