MGT 242(3-0-3)
Small Business Start-up and Management
This course gives students a comprehensive overview of the management of small and entrepreneurial ventures. Topics covered include pursuing franchising and existing business opportunities, creating a business plan, exploring target markets, developing the right marketing mix, pricing and credit strategies, selling and effective customer service. In addition, the course also reviews understanding and managing start-up, fixed and variable costs, managing risk, operating for success, location, facilities and layout, human resources and management, leadership, and ethical practices.
PR: BUS 113 or BUS 223 or MAT 126
