This course emphasizes the role of marketing in organizations. Topics covered include understanding buyers and markets, strategic planning, ethics and social responsibility, e-business, business-to-business marketing, research and sales forecasting, and global marketing. In addition, the course reviews market segmentation, targeting and positioning, relationship marketing, product and service strategies, distribution, promotion, and pricing concepts/ strategies.

MKT224 Disney Marketing You (3-0-3)

The Disney College Program Marketing You Course uses directed discussion and cooperative learning experiences to both define a personal brand for career marketing and to fcus students who do not have a clear career objectives. This course is designed to maximize the Disney College program Internship experience as well as all prior/ subsequent work experience, utilizing transferable skills, including communication, customer service, problem solving, conflict resolution, decision-making, self-management, and creative thinking. Key elements of the course include a marketing plan that allows a student to develop a personal brand, 30-second comercial, resume, and networking strategy.

MKT999 Marketing Elective (0-0-3)