Course Description
MKT223 Marketing (3-0-3)

This course emphasizes the role of marketing in organizations. Topics covered include understanding buyers and markets, strategic planning, ethics and social responsibility, e-business, business-to-business marketing, research and sales forecasting, and global marketing. In addition, the course reviews market segmentation, targeting and positioning, relationship marketing, product and service strategies, distribution, promotion, and pricing concepts/ strategies.


Last Updated: 07/28/14 09:06pm ET
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