For Immediate Release: June 12, 2014

Contact: Darren Johnson, c. 518-728-4474

New Communication Concentration

Teaches New Media Skills;

Perfect for Transfer

Students now have the opportunity to enroll in a new Liberal Arts: Communication Concentration at Schenectady County Community College. The program will be offered in Fall 2014 for the first time.

The new concentration, part of the Liberal Arts A.A. degree program, is ideal for students wishing to seamlessly transfer to SUNY four-year institutions as communications majors. Faculty members will share their expertise with students as they teach them different writing styles for news, advertising and public relations. Along with developing concrete writing techniques, students will create blogs and YouTube videos, gain public speaking skills, discover the difference and links between traditional and new media, and analyze the production and consumption of visual messages, particularly those found in the media. Also, students will have the opportunity to gain hands-on experience in the communication field through an internship, allowing them to explore future career paths.

The new concentration prepares students for careers in areas including media management, social media, advertising, broadcast and mass communication, public relations and new media information design, all growing fields. In fact, the Princeton Review lists communication in their top-10 list of majors. Additionally, the United States Department of Labor Bureau of Labor Statistics projections for jobs in the more specialized areas of media management, public relations and information design suggest a 12 percent or more increase over the next 10 years.

Dr. Martha Asselin, Acting President, said that students will be prepared for transfer or to enter this expanding field. "SCCC's new Communication concentration comes at an exciting time in a growing field, offering students hands-on training and modern skills to understand and maneuver in the changing media landscape," she said. "This aligns with the College's goals of preparing students for pertinent careers as well as for transfer into four-year programs."

Dr. Penny Haynes, Vice President of Academic Affairs, sees the new concentration as an excellent starting point for students interested in communication. "It aligns well with SUNY's new transfer policy," Dr. Haynes said. "We are pleased to open up new opportunities for our students that will allow them seamless transfer opportunities to SUNY Colleges."

Carol DeFries, Dean of Liberal Arts, added, "The concentration provides the perfect blend of communication and liberal arts courses, giving students a powerful transfer platform. Additionally, the courses provide real-world new media experiences that will inspire students and provide them with a solid foundation for future study in the discipline."

RaeEllen Doyle, Assistant Professor in the Division of Liberal Arts, is the lead faculty member in the new concentration. "The beauty of this concentration is how well it fits with the two communication tracks, media and non-media, in the SUNY Transfer Paths," she said. "Upon completion, students are poised to continue in either track, which is a huge asset for those who know they would like to pursue the communication field but are unsure of the direction they would like to take."

For more information on the program, please visit: or call the Division of Liberal Arts at (518) 381-1387.

To apply for admission, please visit: or call (518) 381-1366.

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