CFN955 Grow Bus w/E-mail & Soc Media (0-0-0)
This course is designed to give small businesses and non-profit organizations some simple ideas for growing their organizations using e-mail marketing and social media. Topics include what to write about, how to get more people to stop and read your messages and how to get more people to stop and read your messages and how to get more action (or reaction) to your messages and offers. Students will learn what it means to run a campaign and tactics for measuring success without spending a lot of time or money. The course will also touch on Facebook,using images for higher impact and cover the importance of mobile-friendly content for higher engagement.